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Structuring your Pixel Together site for SEO

BUSINESS BUILDING

Published: 

Most websites rely at least in part on search engines to help users find them. And, like it or not, Google is the most influential search engine.

The practice of making sure your site is as attractive to Google as possible is called Search Engine Optimization, which is shortened to SEO.

AUTHOR

Simon Moore

Co-founder @ Pixel Together


Thursday 2nd June 2022

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Image credit: Lukas Blazek

When you’re using Pixel Together to create and manage your site, there are a number of things you can do to boost your SEO. We’ll start with the top three: your site name, page names and page descriptions are the key things to get right.


Set your site name to your business or site name


PXT combines your site name and page name into what Google sees as your page “title”. This is the ideal format for Google, as it lets Google know the name of your business or site along with a short description of it. Your site name is the easy one, simply set this to the name of your business or site. So our dummy site is a florist called “Rosy Blooms”, which we will set as the site name in PXT.


Create strong, short page names


Your page name is a short string, but it’s really crucial to how Google understands your site content. While you might just use six or eight words, these must be strong keywords and reflect what users will find on your site. For the page name, it’s helpful to write your page name the way you think people might search for your type of business in Google. If you’re worried that users will think this is overkill- don’t worry. Most people aren’t reading the page title inside the browser, but Google is getting a much stronger message describing what your home page is about.


It’s also important to update your home page name from the default “Home” page name; otherwise, it will appear as “Rosy Blooms: Home” in Google. So for our example, we will choose ‘Same day delivery florist in Fitzroy Melbourne’ for our home page, making our full title in Google “Rosy Blooms: Same day delivery florist in Fitzroy Melbourne”.


Add a page description


Once you’ve got a strong page name, back this up with a two line page description of each page. This is the meta description and should be visible in the Google search results. It won’t appear on your page or inside your site. Again, think about what your users are likely to be searching for and include that here. So Rosy Blooms might use a combination of search history and user research to discover what’s top of mind for their users. The meta description or page description they put into Pixel Together might read: “Award-winning Fitzroy florist with reliable CBD same day delivery for $10. Top quality seasonal bouquets, add candles, chocolates and gifts to your order.”

'For the page name, it’s helpful to write your page name the way you think people might search for your type of business in Google'

Other things to consider:


Once you’ve got these things sorted, here are some other things to look at to set yourself on the path to SEO success:


Heading structure


Use H1- H5 heading tags on your pages, including relevant keywords in your headings. This isn’t just helpful for users, but is also important for accessibility as properly implemented heading tags help people using a screen reading to navigate through your pages.


Regular updates


Whether it’s your blog or your main site content, keeping things fresh is important. It signals to Google that your site is up-to-date and may also lead to more frequent site indexing.


Here’s more from our team on publishing regularly: When to update your site


Varied keywords


The idea of ‘stuffing’ your site with keywords was very popular during the dark days of SEO optimization but it’s no longer a good idea, and may even incur a penalty from Google. Instead, make sure that you’re using a good variety of relevant terms across your site and aim for natural and conversational content that flows- think about the way you actually search, it’s more likely to be a phrase rather than a string of keywords.


Backlinks


The most difficult but also a big factor in your ranking. Search for the result you are trying to rank for and if there are listings or directories for your keywords ranking well, contact them and try to get listed on those directories. Any trusted sites that link back to your site provide valuable SEO weight to your website. The bigger and more trusted the site linking back to yours, the better. Again, don’t try to fudge this as Google will pick up on link trading schemes, you need to be on legit websites.


To learn more about SEO, we like this simple, user-focused guide: SEO for Everyone

'Whether it’s your blog or your main site content, keeping things fresh is important. It signals to Google that your site is up-to-date and may also lead to more frequent site indexing'

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AUTHOR

Published: 

Thursday 2nd June 2022

Co-founder @ Pixel Together

Simon Moore

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