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Congratulations! If you’ve got a site up and running and you’re happy with it, you’ve achieved a lot. With that huge task out of the way, it’s time to think about how to optimise your site to bring the best experience to both your customers or clients and to the search engines that help to bring people to you.

AUTHOR

Simon Moore

Co-founder @ Pixel Together

Sunday 8th August 2021

As a rule of thumb, it’s a good idea to check in with your overall layout and design every six months to make sure that your site is still doing what you need.

Assessing your site

'If something isn’t working for you, it’s important to sit down, and assess what changes you can try.'

When you assess your site, here’s what to consider:

• Branding and appearance - does it still represent you?
• Information architecture and navigation - do you still have the pages, tabs and areas that you need? Can they be found easily?
• Customer feedback - what improvements could you make based on what users have told you?
• Your feelings - do you still like the site and feel proud of it?

The last point is an important one. Your site needs to serve as an introduction to new customers or clients and a point of contact to existing customers. Feeling good about how your business or project is being represented is essential. If something isn’t working for you, it’s important to sit down, and assess what changes you can try. Using Pixel Together makes it simple to try new things, so that you can keep your business looking great.

Image Credit: Andrew Neel

'Try to get into the habit of posting regularly, whether you think you can commit to a monthly, fortnightly or even weekly schedule'

Updating your site content

Apart from adjusting the overall appearance and structure of your site every six months, you should update your site content more regularly. This does two things. Firstly, it reminds Google that you’re there. And it gives your users more helpful content.

We know that a regular update sounds like extra work. But it’s not only easier than it sounds, it has a lot of benefits. Adding content to your site doesn’t mean adding pages, it means adding information to sections like ‘News’ or ‘Blog’. This gives returning users something to see when they come back to your site. Plus, every time you create a new blog post URL, that’s one more URL for Google to index.

So, try to get into the habit of posting regularly, whether you think you can commit to a monthly, fortnightly or even weekly schedule. These updates also give you something to talk about on social media. If you’re sending a monthly newsletter, it also becomes very simple to put one together from the site updates you’ve made. Make sure you get mileage from your updates!

'Blog content can be more about your opinion and perspective so clients and customers can get to know you and your business better.'

Thinking about what to write doesn’t have to be a hassle. It’s a good idea to book in the time to make your update. During the week, keep a doc or a board in Trello or Notion where you add ideas as you think of them. You can also use draft posts inside Pixel Together to keep track of your thoughts.

As the name suggests, news content should give your users updates on what’s going on with your business. And blog content can be more about your opinion and perspective so clients and customers can get to know you and your business better.

Here are some ideas for what to write about:

News updates

• Updates from your company about new projects or new clients
• Developments with existing projects
• What’s going on with previous projects
• Bulletins about people that you have worked with and their related projects

Updates and blog articles

Writing for your site

Once you’ve got your writing time booked in, try to make sure you’re distraction free and ready to go. You might find that it’s a good idea to write your update in one session and edit it in another. If you’re prone to being a bit complex when you write, try a tool like Hemingway Editor. This will help you cut down on verbose language and keep an eye on the ‘reading age’ of the content that you’re creating.

Length-wise, aim for a minimum of 300 words for news updates, and go a bit longer, 400-600 words minimum for your blog updates. Don’t forget to add an image, we like the free stock photography available at Unsplash: Beautiful Free Images & Pictures.

Ready to go? We look forward to your updates!

AUTHOR

Published: 

Sunday 8th August 2021

Co-founder @ Pixel Together

Simon Moore